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From: Tom
Murray
President & CEO
Wisconsin Paper
Group, Inc.
(parent of WPG Shippers Association)
Subject: 2009’s Whirlwind Economy Affected All
of Us
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The leading business news story of 2009 was the
continued slumping national economy. Wisconsin Paper Group’s key market
segments endured substantial reduction of orders which drove our customers’
production to under-performing manufacturing levels and diminished
shipments. In order to offset
overall this declining volume and revenue, WPG made structural changes
internally to gain efficiencies throughout our processes.
WPG management made several operational and procedural
changes during the year. Staffing
levels were reduced, reporting structure revamped, responsibilities
restated, and business focus redefined.
We identified our weaknesses, built on our strengths and managed our
controllables. Several new metrics
were introduced and deliverables identified and discussed with employees.
Tangible results of the restructuring were not realized
until well into the 2nd half of 2009 and are still ongoing. Due to the newly implemented cost
containment and enhanced business awareness, WPG made a strong financial
recovery in the 4th Quarter.
Our WPG staff’s attention to detail, control of costs,
and teamwork paid off as we realized a strong operational finish for the
year. This turnaround seemed
unreachable at the mid-year point.
Kudos to all WPG Members and employees for being the key
part of this achievement. Change is difficult
to implement, especially before realizing or understanding the crux of the
effort. For any game plan to be
successful, it takes each player to correctly execute the play. Our WPG team played this to near
perfection in an unstable market.
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